Fika Fika Coffee is a specialty coffee shop that celebrates the Swedish tradition of “fika”—a moment to pause, slow down, and enjoy coffee and cake. Founded by award-winning barista Chen Zhi-Huang, who won the Nordic Cup Coffee Championship in 2013, Fika Fika brings a refined sense of Nordic coffee culture to Southern California, with locations in Arcadia, Pasadena, and Los Angeles. Known for its espresso-based drinks, signature black sugar lattes, floral-infused beverages, and a selection of pastries and ice cream, the café also appeals to enthusiasts with its offerings of single-origin beans and brewing tools. Its interiors reflect a clean, minimalist Scandinavian aesthetic, with natural light, wood tones, and a cozy, modern atmosphere—ideal for both casual lounging and remote work. For my mini-project, I am UNOFFICIALLY rebranding Fika Fika with a more simple, sleek, and trendy identity using a soft, darker pastel color palette to give the brand a fresh yet calming visual tone. This includes updating its visual identity, packaging, and social media content to align with contemporary trends while maintaining the spirit of the fika experience.

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