Freeloaders

Personal project: Freeloaders by Indie Nameth

Freeloaders is a foster-based dog rescue program, rebranding animal advocacy with humor, relatability, and bold storytelling. Instead of leaning into guilt or urgency, the brand celebrates the chaos and charm of rescue dogs—unemployed, unbothered, and endlessly lovable.

The identity reframes fostering as something fun, accessible, and meaningful. A playful logo, soft retro colors, expressive illustrations, and a signature comedic voice create a system that’s instantly shareable and emotionally sticky. From “roommate wanted” flyers to dog bios that read like dating profiles, Freeloaders invites people to open their hearts—and their couches.