Previous logo:

There was actually nothing wrong with Anahy’s original logo — it was clean, visually appealing, and professionally made. It followed good design principles: it was readable, versatile across different uses (print, web, packaging), and emotionally fit the bakery vibe (sweet, friendly, welcoming).

However, from the client’s perspective, they now feel it may not stand out enough or feel ‘ownable’ — meaning it looks a bit too similar to other bakery logos in the market. They want something that feels more distinctive and trademarkable — a logo that’s not just ‘good’ or ‘pretty’, but that looks uniquely theirs and can’t be mistaken for another brand.

It’s not that the old logo was a failure — it’s just that the brand’s needs shifted toward something that’s more one-of-a-kind and strongly identifiable.